For the 5th year in a row, the Permian Basin Association of Directional Drilling (PBADD) hosted its Stars and Stripes Soiree and Basin Burnout Amateur BBQ Cook-off and Music Festival […]
Boot Campaign
TX Whiskey & Boot Campaign on Fox 4 DFW
Our partners at TX Whiskey were recently featured by Fox 4 DFW’s new show “THE TEX FACTOR” to share its rich history with their viewers. In addition to their footage […]
What Do Cars and Boots Have in Common?
Imagine gathering around a table each month, selflessly deciding to do something good for others. Sounds pretty interesting – right? How would it work? Who should it impact? Why does […]
YOU MATTER – Recent Veteran Suicides
The just released 2022 National Veteran Suicide Annual report showed, from 2001 to 2020, the suicide rate among veterans: Increased by 95.3%, for those between the ages of 18 and […]
Veteran, Founder of Brass & Unity Kelsi Sheren Talks YOU MATTER
The stars aligned when our team first came into contact with Kelsi Sheren, Canadian veteran and founder of the jewelry company Brass & Unity. As someone who is both deeply […]
Proactive Ways to Show YOU MATTER
We can all do more to show those around us – especially those within the veteran community who selflessly served us first – these two simple words: YOU MATTER. We […]
What YOU MATTER Means to You and Your Community
What does YOU MATTER mean to you? It’s a message Americans, especially the veteran community we serve, need to hear loud and clear. Our goal in creating the #YOUMATTER movement […]
Veteran Suicide Numbers Spark Conversation on Importance and Immediacy of Mental Health Needs
A chart posted by The Data Boys (IG: @thedataboys) recently made waves across social media as it compares the number of U.S. military deaths from 2001- 2021. The chart separated […]
White Birch Armory Celebrates Freedom with July 4th Weekend Event
Our team was honored to meet members of the staff of White Birch Armory out of Dover, New Hampshire while attending SHOT Show in January. Connecting on both our mission, […]
Patriotic Backyard BBQ Recipes from Jason Wilson of Meat Therapy
Did you catch Jason and Boot Campaign on Fox & Friends Weekend last Saturday morning? If so, you watched as he cooked up some tasty brats and blueberry cobbler for […]
Pernod Ricard, TX Whiskey Spend Summer Giving Back
The patriots at Pernod Ricard are back at it with their outpouring of support for our mission and our programs! This year marks the second year celebrating the start of […]
Boot Campaign, Veteran Jason Wilson Join Fox & Friends Weekend to Talk Patriotism, Meat Therapy
The morning of Saturday August 6th was fast, furious, and most importantly, FUN with the crew and hosts of Fox and Friends Weekend morning show! We shared with their hosts […]
Team Boot Campaign Takes On 49th Annual RAGBRAI
More than just a bike ride, the Register’s Annual Great Bicycle Ride Across Iowa – or RAGBRAI – is the oldest, largest and longest multi-day bicycle touring event in the […]
Daymond John & The Shark Group Crush Fitness Challenge for Veterans
Since lacing up with us in 2019, Daymond John and his team at The Shark Group have been committed to showing appreciation for all who serve by supporting our mission […]
Movement Mortgage Wraps Up May Loan Challenge in Support of Service Members
The team at Movement Mortgage was laced up and ready to show appreciation for our military in May! Upon hearing about our Military Appreciation Month efforts, their team jumped on […]