
Their Commitment. Our Responsibility.
There are more than 16 million Veterans in the United States today. Each joined the Army, Air Force, Marine…
November 09 2023
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Shelly Joins The Green Zone Podcast
Our CEO Shelly Kirkland recently had the privilege of speaking with the team behind The Green Zone Podcast of…
November 21 2023
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VERO BEACH UNITES FOR VETERANS AT BOOTS ON THE BEACH EVENT
As taken from VeroNews.com Stephanie LaBaff’s coverage of our Boots on the Beach event at Riomar Country Club on September 23rd,…
October 26 2023
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SOCCER STAR SHARES PERSONAL STORY BEHIND YOU MATTER MESSAGE
We are always inspired when new faces join our YOU MATTER message. With each person who wears or shares…
October 19 2023
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WHY STICKER MULE SUPPORTS OUR MISSION
Some of the best inventions come from unlikely sources. As an organization founded by five, civilian women with no…
October 13 2023
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FAMILY-OWNED GARRISON BROTHERS SHARES WHY SUPPORTING NATION’S VETERANS IS IMPORTANT
Family comes first is a value many of us as Americans take to heart. In the military, fellow servicemembers…
September 28 2023
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WHY CIVILIANS PATRICK & WHITNEY FLOYD LACE UP, SHARE YOU MATTER
Civilians Patrick and Whitney Floyd of West Texas are all in when it comes to supporting the men and…
September 20 2023
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The Heartbeat of America
Do you feel your heartbeat? Is it racing? From fear? From joy? From exertion? From pain? Is it steady…
September 12 2023
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Veteran, PBR Announcer on His Service, YOU MATTER
One of rodeo’s most experienced announcers Greg Simas surprisingly didn’t start off in the spotlight, or on horseback. A…
September 07 2023
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Veteran Kelsi Sheren Shares Heart for YOU MATTER Message
YOU MATTER has always been personal to Canadian Veteran, Kelsi Sheren, but this year the message strikes an even…
September 05 2023
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Why We Won’t Stop Saying “YOU MATTER”
For years, I’ve shared my point of view about the suicide rate in the Veteran and active duty military…
August 30 2023
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One Year Later, Debunking Misconceptions about the 988 Lifeline
The new, easy 988 number for the Suicide & Crisis Lifeline has been available nationwide for over a year…
August 30 2023
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Veteran Chance Showell Talks Warrior Weekend, YOU MATTER
Chance Showell is the picture of a dedicated American who would do anything for his brothers and sisters in…
August 23 2023
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Partner Spotlight: Heart of Texas Propane
Not many companies today are run with heart. Deep purpose and genuine care can often be forgotten when it…
August 11 2023
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USMC Veteran Shares Mental, Physical Journey through Health & Wellness Program
Steve Lucas retired in 2018 as a Lieutenant Colonel after serving 30 years in the U.S. Marine Corps’ Explosive…
August 02 2023
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