Shelly Kirkland

Chief Executive Officer

“You, my brothers and sisters, were called to be free. But do not use your freedom to indulge the flesh; rather, serve one another humbly in love.”

The daughter of a veteran Air Force physician, granddaughter of an Army veteran and cousin to a Marine Corps veteran, Shelly has a heart for patriotism and supporting America’s military community. She also has a head for science and the impact of military service on the brain and on veterans’ overall health. In fact, prior to her role as Boot Campaign CEO, Shelly led advocacy, strategic alliances, public relations and branding at The University of Texas at Dallas’ Center for BrainHealth. There, she worked side by side with clinicians and researchers who were investigating the effects of novel treatments for brain injury and PTSD.

Before joining the Center for BrainHealth, Shelly worked at advertising and PR giant The Richards Group, and early on, was a producer at the acclaimed crime-solving TV show, America’s Most Wanted where she collaborated with law enforcement and the National Center for Missing and Exploited Children to bring justice to families and solve missing children cases.

Shelly has a bachelor’s degree in sociology from Vanderbilt University.

Lindsey Lott

Vice President of Partnerships & Communications

“We make a living by what we get. We make a life by what we give.” – Winston S. Churchill

Originally from the Dallas area, Lindsey joined Boot Campaign in 2019 and is the organization’s Vice President of Partnerships & Communications. For Lindsey, being part of the Boot Campaign team is an opportunity for her to connect to her family roots and give back to the men and women that have sacrificed so much for our country. Lindsey’s great grandfather was a Captain in the United States Army Air Force in World War II and a Purple Heart recipient. While Lindsey didn’t know her great grandfather, she was extremely close to her great grandmother well into her adult life and remembers the many stories she shared.

Giving is powerful, and Lindsey has a true passion for not only giving back to her community personally, but inspiring others to give. For 18 years, Lindsey worked at The Container Store and was responsible for creating and managing their charitable giving program, along with developing cause marketing partnerships and events. In addition, Lindsey previously had the opportunity to assist at the Waco Chamber of Commerce gaining experience in development working on the premier Junior Golf Tournament, Starburst Junior Golf Classic and other fundraising events.

Someone once said that “in moments of desperation, fear and helplessness, each of us can be a rainbow of hope, doing what we can to extend ourselves in kindness and grace to one another.” Lindsey is honored to be just that for Boot Campaign while encouraging other civilians to lace up for the military community.

Lindsey has a bachelor’s degree in communications from Baylor University.

Jenny Wright Howland, PsyD

Licensed Clinical Psychologist, Director of Health & Wellness Program

“We will always remember. We will always be proud. We will always be prepared, so we will always be free.”  ― Ronald Reagan

Dr. Jenny Howland is a licensed clinical psychologist with a specialty in neuropsychological evaluation and the Director of Boot Campaign’s Health and Wellness program. Prior to joining Boot Campaign, Jenny oversaw the flagship Law Enforcement Mindfulness initiative for the University of Texas at Dallas’ Brain Performance Institute for three years. Jenny also directed implementation and facilitation of a cognitive training program for active duty military, veterans, and first responders, as well as their spouses and caregivers at the UT System entity as well. Jenny has researched the effects of traumatic brain injury to veterans, with a particular emphasis on discovering ways to improve cognitive and emotional functioning in individuals whose injuries are no longer acute. Additionally, Jenny has performed neuropsychological evaluations in private practice and simultaneously at Baylor Scott White Health System, with clinical specialties working with military, geriatric, and visually impaired individuals. As the daughter of a Vietnam veteran Marine and wife of a recently retired Airman, Jenny has directed her passion to serve toward military and first responder populations since 2014.

Jenny graduated from the University of Arkansas and American School of Professional Psychology.

Meg Jones

Program & Grant Manager

“In 2012, my husband lost a childhood best friend – a former Marine – to suicide. If through Boot Campaign we are able to save one life, that’s one family who won’t have to hold the title of ‘White Star Family.’ I’m honored to be able to connect the dots for veterans to find the root cause of the issues plaguing them every day and return them to their personal 100%.”

The wife of a Retired Marine Corps Staff Sergeant, and daughter and granddaughter to two military veterans, Meg is no stranger to the role our U.S. service members play and the impact that service can have on their lives. Meg, who serves as Boot Campaign’s Program and Grant Manager, saw firsthand the importance of post-service assistance when her now-husband was severely injured in Afghanistan and they were relocated to Washington D.C. for his lengthy recovery.

With over eight years in the military nonprofit space, Meg laces up as the organization’s “Chief Elf” ensuring military families receive gifts and assistance during the holidays through Boot Campaign’s Santa Boots program, as well as spearheads our grant writing efforts and assists in stewarding corporate partnerships.

Lydia Matula Walker

Special Event & Brand Manager

“Both of my grandfathers served during a time when they, and their families that were left behind while they deployed, were on their own without groups to support them. Now, there is Boot Campaign. Serving those who are risking their lives overseas for us to be free in our homeland and their families through Boot Campaign is the least we can do.”  

Lydia is part of a Gold Star family and her patriotic bloodline runs deep. Her paternal grandfather served as a pilot in the Navy and was KIA in Vietnam. Her maternal grandfather served in the Korean War. This rich heritage of sacrificial service allowed Lydia to pursue her passion to give back to those who served with keen knowledge of the difficulties her own family endured coming home from war.

A native Texan, she holds a bachelor’s degree in Business Administration with a concentration in marketing from Texas State University and has been laced up with Boot Campaign since 2015.

Lindsay Campbell

Program Manager

Freedom is one of the deepest and noblest aspirations of the human spirit.” — Ronald Reagan

Lindsay serves as Boot Campaign’s Program Manager. She coordinates and ensures individualized care, well-being, and all other resources needed for Boot Campaign candidates. Prior to joining Boot Campaign, Lindsay served five years as Program Manager for the Law Enforcement Resilience Initiative and Military and Family Resilience Initiative at the University of Texas at Dallas. She has expertise in case management, budgetary planning, human resources, data collection and analysis, and research coordination and design. Lindsay is a proud sister of a post 9/11 Army Airborne Infantryman and a granddaughter of a Korean War Navy Veteran and Vietnam War Air Force veteran. Her passion is to ensure our veterans are never left behind.

Lindsay has a B.S. in psychology from Indiana University Bloomington. She also holds a certificate of Neuroscience from the Psychology & Brain Sciences School and certificate of Business from the Kelley School of Business at Indiana University.

Staff Sergeant (Ret.) Sarah Lucas, U.S. Army

Case Manager

U.S. Army Staff Sergeant (Ret.) Sarah Lucas served 18 months in the Army Reserves and 16 years of active duty as a combat medic, hospital medic, instructor and flight medic on a UH-60A Blackhawk helicopter. She is the wife to a 30-year Marine Veteran and a mother to 4 children one being a Coast Guard Veteran. She continues to aid her military brethren as a Veteran Ambassador with Boot Campaign.

After attending the University of Arizona in her hometown of Tucson, she enlisted as a combat medic in 1992 and was first stationed on active duty in Korea, in 1993. Before reaching active duty status, she was part of a U.S. Army Reserve Center in Tucson for one year and then moved for six more months to a reserve unit in Milwaukee, Wis., before receiving orders for active duty at the Troop Medical Clinic in Yongsan, Korea. After a year overseas, she was reassigned in 1994 to Defense Medical Readiness Training Institute in Ft. Sam Houston, Texas, where she served three years as an instructor for the Combat Casualty Care Course (C-4) and Pre-Hospital Trauma Life Support course (PHTLS).

In 1997, she was stationed in Landstuhl, Germany, where she was a flight medic with 236th Medical Company (Air Ambulance) until 2000. From there, she was transferred back to the U.S. to serve as a medical treatment sergeant for two years at the 64th Forward Support Battalion’s Aid Station at Fort Carson, Colo. From 2002-2005, she was a Non-Commissioned Officer in Command (NCOIC) of the Medical Team under the Headquarters and Headquarters Company (HHC) of the 23rd Quartermaster Brigade at Fort Lee, Va.

In 2005, she deployed as part of Operation Iraqi Freedom to Eskan Village, Riyadh, Saudi Arabia, where she was the NCOIC of the medical training team for forwarding deploying units for four months. She then was deployed to Camp As Sayliyah in Doha, Qatar for 6 months. As part of a 10-person Joint Force Protection Assessment Team, she traveled to Oman, Egypt, Iraq, Kuwait, UAE, Dubai and Saudi Arabia on assignment.

SSG Lucas came back to America in 2006 and was stationed at the 6th Ranger Training Battalion's Troop Medical Clinic on Eglin Air Force Base, Fla., where the Staff Sergeant finished her active duty before medically retiring in 2009 from back injuries sustained in a training accident in early 2002. Her distinguished career in the Army netted two Joint Service Commendation medals, two Army Commendation medal, two Army Achievement medals and five Good Conduct medals.

After retirement, she returned to school at George Mason University where she received a Bachelor of Arts in Sociology in 2013. In that same year, while deployed, her husband sustained a non-combat related injury and Lucas spent approximately 27 days by his side during his recovery at Bethesda Naval Hospital in Washington D.C. Her experience of being on both sides of the health care system propelled her to dedicate her time and effort in becoming an advocate for veterans and their families with Boot Campaign. She also began her career working with military families as an Exceptional Family Member Program Case Liaison in assisting families members with disabilities in locating resources at their duty stations.

SSG Lucas’ husband retired from the Marine Corps in 2018 and they both relocated to Denver, CO to pursue their education, he as a Gunsmith and SSG Lucas as a Rehabilitation Counselor in the Graduate program at University of Northern Colorado.

The Lucas’ have four children, Kyle, a Coast Guard Veteran and engaged to Clarissa, Micah engaged to Emma, Bryanna married to Josh Smith with one daughter, Rebecca and a girl due in December 2020 and the youngest, Quentin, a Deputy Sheriff and very single. They have 2 dogs, Gunner (7) and Cheyenne (6 mo).

She enjoys volunteering, RVing full-time, riding her motorcycle, hunting, kayak fishing, hiking, cooking, geocaching, movie going and the Hallmark Channel.