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Daymond John & The Shark Group Crush Fitness Challenge for Veterans


Since lacing up with us in 2019, Daymond John and his team at The Shark Group have been committed to showing appreciation for all who serve by supporting our mission at Boot Campaign. 

This May, Daymond and the entire team joined us for our Military Appreciation Month fitness challenge, encouraging everyone to track their miles, fundraise, and spread the word on social media to make an impact on the veterans and military families we serve. Better yet, The Shark Group pledged to generously match donations raised up to $1,500! Their overall goal was to raise $3,000 and they successfully crushed it by raising $3,725!

We asked their team what inspired them to join us for the challenge, how it went and what supporting our nation’s heroes means to them. 

 What inspired your team to do something to honor Military Appreciation Month?

The Shark Group has a strong appreciation for our nation’s heroes and the lengths that they go to keep our country protected and free. In addition to honoring veterans who we are lucky enough to have on our team, some of our team members have a personal connection to someone who has been in the military and is aware of the sacrifices and dedication it takes to fulfill that duty. Joining Boot Campaign so they can further support our servicemen and women through a variety of impactful channels is the least we could do to show our appreciation.

How has your team encouraged one another throughout the month to achieve their fitness or fundraising goals?

We made it fun! We created several different incentives to not only encourage people to reach their goals, but to also create a fun and challenging competition within our team. We sent out weekly updates to keep the momentum flowing and also encouraged our team to share their progress on social media so they could, in turn, encourage their friends and family to join us! We are always looking for ways to connect our various divisions and bring our team together and this was a really fun way to do it!

 What does supporting our military, past, and present, mean to the team at The Shark Group? 

It means showing appreciation and gratitude to all of those who served and continue to serve, no matter what their active duty status currently is. Our country would not be what it is without our armed forces.

Want to engage your coworkers or company to raise support for the men and women we serve? Reach out via our Contact Us page so we can help you create an event, fundraiser or challenge just for you!