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Raising a Glass to Impact

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An extraordinary partnership built on gratitude, service, and shared purpose has grown into a powerful force for good and continues to make a lasting impact on the lives of Veterans and military families.

TX Whiskey, the employees of Pernod Ricard’s HERO Employee Resource Group, and valued partners including Spec’s, Southern Glazer’s Wine & Spirits, and Republic National Distributing Company, have raised more than $1 million since 2020 in support of Boot Campaign’s mission to honor and restore the lives of Veterans and military families through individualized, life-improving care.

Year after year, these partners have rallied their teams, customers, and communities around a common purpose: ensuring Veterans and military families receive the individualized care and support they deserve.

“This milestone represents so much more than a dollar amount,” said Shelly Kirkland, Boot Campaign CEO. “It reflects the dedication of organizations and individuals who believe that service doesn’t end when the uniform – and combat boots – come off. Together, we are lacing up to make a meaningful difference to improve the lives of those who have sacrificed so much for our country and our freedoms.”

On average, every $100 provides one hour of personalized care through Boot Campaign’s individualized programs. That means the more than $1 million raised has generated more than 10,000 hours of individualized care for Veterans and military families in need. 

As we celebrate this achievement, we also recognize that the work is far from over. Together, we remain committed to honoring service and ensuring that Veterans and military families know one simple but powerful truth:

You matter.

Boot Campaign is deeply grateful to TX Whiskey, Pernod Ricard’s HERO Employee Resource Group, Spec’s, Southern Glazer’s Wine & Spirits, Republic National Distributing Company, and everyone who has taken part to make this remarkable accomplishment possible.