We are always inspired when new faces join our YOU MATTER message. With each person who wears or shares the message, we know and trust that an impact is being […]
October 19 2023YOU MATTER
Civilians Patrick and Whitney Floyd of West Texas are all in when it comes to supporting the men and women who selflessly serve(d) our country. Five years ago the duo […]
September 20 2023More than a decade ago, I met Clint Bruce; if you know Clint, you know he is a connector, one who wants nothing more than for folks to find their […]
September 13 2023One of rodeo’s most experienced announcers Greg Simas surprisingly didn’t start off in the spotlight, or on horseback. A native of California, Simas grew up in a farming community that […]
September 07 2023YOU MATTER has always been personal to Canadian Veteran, Kelsi Sheren, but this year the message strikes an even deeper chord than before. She is simply tired of seeing her […]
September 05 2023For years, I’ve shared my point of view about the suicide rate in the Veteran and active duty military community. The theme has been the same every time: Struggles continue […]
August 30 2023The new, easy 988 number for the Suicide & Crisis Lifeline has been available nationwide for over a year now. Since its launch in July 2022, the 988 line has […]
August 30 2023Steve Lucas retired in 2018 as a Lieutenant Colonel after serving 30 years in the U.S. Marine Corps’ Explosive Ordnance Disposal (EOD) field. During his three decades of service, Steve […]
August 02 2023In 2003, Marc joined the United States Marine Corps where he served for nine years. He deployed twice to Iraq, once in 2006 and again in 2007 as a crew […]
June 20 2023All month long in May we are calling for Americans from coast to coast to share their appreciation for those who serve(d) through words, actions or reflections. As we think […]
May 03 2023Recent statistics show that the Veteran Crisis Line received more than 88,000 calls, texts and chats in March – the highest amount of monthly contacts ever recorded. The question is: […]
April 30 2023I was asked recently, “Are you willing to change? Truly change?” It left me pondering not only my own personal situation, but our collective one. We often desire change, improvement, […]
February 01 2023Our CEO Shelly Kirkland recently joined Canadian veteran Kelsi Sheren on an episode of her podcast, Brass & Unity. Kelsi is the founder of jewelry company Brass & Unity, which […]
January 25 2023In 2022, Boot Campaign was able to serve more veterans than ever before through our unique and comprehensive Health & Wellness Program. Unlike previous years where our program participants had […]
January 18 2023The holidays can be hard…hell, for some, every day feels hard. We’ve recently been reminded of the silent struggles, their far too often occurrence and ultimate, permanent and devastating end […]
December 26 2022Optional Block
Include this block if there is a subpage out of the main blog ie to a press kit.
Sharing Veteran Stories: Jay Leitner
Sharing Veteran Stories: Marc Aldrich
Sharing Veteran Stories: Erik Petersen
Sharing Veteran Stories: Kyle Baglia
About Boot Campaign by the team at Black Rifle Coffee Company
Sharing Veteran Stories: Tim Travis