The following is written by Jason Howland, Retired U.S. Air Force and Boot Campaign Veteran Ambassador. When I hear the words YOU MATTER I don’t just hear a slogan or […]
September 10 2025YOU MATTER
It’s been said, “The best gift you can give everyone around you is your own courage to shine.” One person who is always taking that to heart and sharing his […]
September 03 2025When we say, “YOU MATTER” it’s not just a slogan; it’s our heartbeat. This month, we lace up and get to work with fresh vigor because we know that the […]
September 01 2025There are many ways to get the word out about how you or your company supports the men and women who protect and defend our freedoms. One conversation starter is […]
February 03 2025Our friends at Garrison Brothers Distillery are at it again to support our mission and those we serve! Now in its second year, the award-winning distillery based out of Hye, […]
September 16 2024As Suicide Prevention Month unfolds, it is vital for all Americans to come together and show support for the often unspoken mental health challenges that plague our nation and to […]
September 09 2024We are grateful to have corporate partners who are all in on our mission and messages at Boot Campaign. The team of patriots at Heart of Texas Propane, led by […]
September 08 202417. 22. 44. Those are three of the most notable numbers that have been floating around the Veteran suicide awareness space for at least a decade. They represent a range […]
September 01 2024Last week, Clint Trial, who served for more than 22 years, in our Armed Forces shared why he joined the military and what service meant to him. Read that article […]
February 24 2024Alongside the service and sacrifices made by our nation’s military members, there are similar sacrifices being made by those who stand alongside them. Military spouses especially are tasked with moves, […]
December 11 2023We are always inspired when new faces join our YOU MATTER message. With each person who wears or shares the message, we know and trust that an impact is being […]
October 19 2023Civilians Patrick and Whitney Floyd of West Texas are all in when it comes to supporting the men and women who selflessly serve(d) our country. Five years ago the duo […]
September 20 2023More than a decade ago, I met Clint Bruce; if you know Clint, you know he is a connector, one who wants nothing more than for folks to find their […]
September 13 2023One of rodeo’s most experienced announcers Greg Simas surprisingly didn’t start off in the spotlight, or on horseback. A native of California, Simas grew up in a farming community that […]
September 07 2023YOU MATTER has always been personal to Canadian Veteran, Kelsi Sheren, but this year the message strikes an even deeper chord than before. She is simply tired of seeing her […]
September 05 2023Optional Block
Include this block if there is a subpage out of the main blog ie to a press kit.
Sharing Veteran Stories: Mike Botelho
Sharing Veteran Stories: Mark Endy
Sharing Veteran Stories: Bill Cochiolo
Sharing Veteran Stories: Ben Peterson
Sharing Veteran Stories: Bobby Klepper
Sharing Veteran Stories: Steve Lucas