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Patriots At Pernod Ricard Are Lacing Up This May


You may or may not be familiar with Pernod Ricard USA, but we know you are familiar with their brand of products – products like Absolut Vodka, Jameson, Malibu, TX Whiskey and the list goes on. With over 240 unique spirits, the team at Pernod Ricard believes when we share a drink, a conversation, an idea – you have the power to unlock the magic of human connection. 

With over 1,000 employees across the country, the HERO Employee Resource Group for Veterans set out on a mission this Military Appreciation Month to encourage employees to join our #LaceUpAmerica effort. Employees from coast to coast are purchasing boots, making donations and participating in our mental and physical challenges. 

Pernod Ricard USA is passionate about showing our Veterans and active duty military members gratitude and through their Spirit Of Giving program, they are matching their employees’ efforts. 

“It’s important to show our Veterans and their families that their service and sacrifice matters,” shares John Barrett, Chief Commercial Officer, “We’re proud partners of Boot Campaign to support their individualized, life-improving programs. Last year, Pernod Ricard USA raised $17,000 for Boot Campaign, and I’m confident we’ll beat that goal in 2024!” 

We are grateful and excited to see so many employees wearing their new combat boots and showing appreciation for those that serve(d).