Our CEO Shelly Kirkland recently had the privilege of speaking with the team behind The Green Zone Podcast of Green Financial Group. Shelly, alongside hosts Jeff Green, a U.S. Army […]
Boot Campaign
Their Commitment. Our Responsibility.
There are more than 16 million Veterans in the United States today. Each joined the Army, Air Force, Marine Corps, Navy, Coast Guard and Space Force for different reasons, but […]
VERO BEACH UNITES FOR VETERANS AT BOOTS ON THE BEACH EVENT
As taken from VeroNews.com Stephanie LaBaff’s coverage of our Boots on the Beach event at Riomar Country Club on September 23rd, 2023. Pictured from left to right: Shelley Kirkland, John Wayne Walding with […]
SOCCER STAR SHARES PERSONAL STORY BEHIND YOU MATTER MESSAGE
We are always inspired when new faces join our YOU MATTER message. With each person who wears or shares the message, we know and trust that an impact is being […]
WHY STICKER MULE SUPPORTS OUR MISSION
Some of the best inventions come from unlikely sources. As an organization founded by five, civilian women with no direct ties to the military, we get it! However, no matter […]
FAMILY-OWNED GARRISON BROTHERS SHARES WHY SUPPORTING NATION’S VETERANS IS IMPORTANT
Family comes first is a value many of us as Americans take to heart. In the military, fellow servicemembers become brothers and sisters, and their support and protection of one […]
WHY CIVILIANS PATRICK & WHITNEY FLOYD LACE UP, SHARE YOU MATTER
Civilians Patrick and Whitney Floyd of West Texas are all in when it comes to supporting the men and women who selflessly serve(d) our country. Five years ago the duo […]
Veteran, PBR Announcer on His Service, YOU MATTER
One of rodeo’s most experienced announcers Greg Simas surprisingly didn’t start off in the spotlight, or on horseback. A native of California, Simas grew up in a farming community that […]
Veteran Kelsi Sheren Shares Heart for YOU MATTER Message
YOU MATTER has always been personal to Canadian Veteran, Kelsi Sheren, but this year the message strikes an even deeper chord than before. She is simply tired of seeing her […]
One Year Later, Debunking Misconceptions about the 988 Lifeline
The new, easy 988 number for the Suicide & Crisis Lifeline has been available nationwide for over a year now. Since its launch in July 2022, the 988 line has […]
Veteran Chance Showell Talks Warrior Weekend, YOU MATTER
Chance Showell is the picture of a dedicated American who would do anything for his brothers and sisters in arms. He knew he wanted his life to be a picture […]
USMC Veteran Shares Mental, Physical Journey through Health & Wellness Program
Steve Lucas retired in 2018 as a Lieutenant Colonel after serving 30 years in the U.S. Marine Corps’ Explosive Ordnance Disposal (EOD) field. During his three decades of service, Steve […]
BLACK RIFLE COFFEE COMPANY LAUNCHES COFFEE PROMOTION TO SUPPORT OUR MISSION
From their first pour of coffee, Black Rifle Coffee Company has made it their mission to give back to those who protect, defend, and support our country. They do this […]
Post-9/11 USMC Combat Veteran Shares Story of Healing, Growth Following Health & Wellness Program
In 2003, Marc joined the United States Marine Corps where he served for nine years. He deployed twice to Iraq, once in 2006 and again in 2007 as a crew […]
Shiner Laces Up in New Boots at Spoetzl Brewery
12 years of toasting our troops together and our partnership with Shiner has brewed up a new addition: limited edition boots!  “Shiner has a long history of supporting the military […]