DALLAS (March 21, 2016) – Veterans, current U.S. military, and their families will be cheering on Monday, March 21, when national registration officially opens for Boot Campaign’s Annual Pushups For Charity event, the military nonprofit’s major fundraising challenge. The nationwide initiative officially runs from Armed Forces Day (May 21) through Veterans Day (Nov. 11).

Pushups For Charity increases awareness of the challenges military service members and veterans face, and raises money to support their unique needs. The annual campaign gives individuals, gyms, churches, businesses, and clubs across the country a chance to serve those who serve by hosting Pushups For Charity events all summer long, racking up pushups and funds in support of Boot Campaign. For complete details on how to register, visit www.Bootcampaign.org/PushupsForCharity.

Pushups For Charity 2016 hopes to raise $1 million, which equates to more than 500 individual grants to support veterans, service members, and their families.  Boot Campaign assistance grants help veterans with housing, career and education expenses, and PTSD/TBI treatment and are available to military families of all generations.

“What do you push for?” That is the question thousands of participants will answer nationwide, even in Guinness World Record numbers, as they “push” against friends, family, and co-workers by completing as many pushups in 90 seconds as they can. This 90 seconds gives them a first-hand taste of what service members endure their entire military career, and allows them to show their support of the 1.4 million active duty men and women and 22 million veterans. Many will pledge a dollar amount per pushup, others will give an amount that speaks to them, but all donations will change the lives of heroes that protect our freedom.

“We are calling for people of all ages who can do a pushup to take part in Pushups For Charity to support our nation’s heroes and their families,” says Boot Campaign CEO Robyn Payne.  “We need everyone’s help to raise awareness and enough funds to reach our goals.  Every person can make a huge difference just by doing pushups, and has the power to change a life in 90 seconds.”

Boot Campaign’s Pushups For Charity Registration opens March 21, 2016.  Boot Campaign encourages all of America to get involved in one of three ways:

  1. Lead a team – Plan an event and enlist family, friends, co-workers.
  2. Join a team – Teams are organized by city and state.
  3. Donate – If you cannot push physically, push financially.

In 2015, more than 200 events took place across the country from Miami, Fla. to Anchorage, Alaska, with big “pushes” in Los Angeles, San Jose, Irvine and Huntington Beach, Calif.; New York City and Staten Island, N.Y.; Chicago, Ill.; Philadelphia and Pittsburgh, Pa.; Cincinnati, Ohio; Denver, Colo.; Washington, D.C.; Dallas, Houston and San Antonio, Texas; and Las Vegas, Nevada, among many others.

Boot Campaign also has bolstered its program support in 2016 to include:

  • Virtual / individual participation
  • Easier registration process through a new customized platform
  • Simpler and accessible team training
  • Incentives for team-member fundraising
  • Increased marketing tools and social media support
  • Extension to the PUC season, pushing all the way to Veterans Day, Nov. 11.

Boot Campaign awards prizes to the leading participants with the most successful events from around the country based on total funds raised.  In the Winner’s Circle last year was Wholesale Capital Corporation (Moreno Valley, Calif.), the top overall fundraiser in its first year as a team.  Other winners included: PUC Bay Area (San Jose, Calif.), The Training Spot (Huntington Beach, Calif.), Irvine Police Department/Custom Body Fitness (Irvine, Calif.). Total Quality Logistics (Cincinnati, Ohio) also shattered the Guinness World Record for the most people doing pushups at one time with more than 700 participants.

Pushups For Charity is Boot Campaign’s largest annual fundraiser, and was a substantial part of the military nonprofit’s record-breaking year in 2015, where 83 percent of every dollar raised went to its mission.

For complete details on how to register, visit www.Bootcampaign.org/PushupsForCharity.