Meredith Vieira wears SWAT boots in support of the #bootitforward Boot Campaign Facebook campaign compliments of Low T Center

New York, NY (November 20, 2014): Today, “The Meredith Vieira Show” and Low T Center surprised the studio audience with a free pair of Boot Campaign original SWAT boots. Meredith Vieira launched the #Boot It Forward social media activation, by posting her “Boot Shoot” photo to Facebook ( She has challenged her studio audience and at- home viewers to upload their own “Boot Shoot” photos to Facebook as well in an effort to spread awareness for veterans and veteran family care. Supporters purchasing boots from for their own #bootitforward “Boot Shoot” can use promo code “BootItForward” to receive 20% off the Original SWAT boot, as seen on ‘The Meredith Vieira Show” from November 20th through November 28th. Visit to find out when and where it airs in your city.

“We’re all thrilled to see Meredith support the Boot Campaign,” said Sherri Reuland, Boot Campaign Executive Director. “A big reason Boot Campaign has been able to give back as much as we have is because of celebrities and companies like Meredith and Low T Center getting behind the cause and spreading awareness. Today, the entire studio audience, who may have never had the chance to hear about the Boot Campaign, is leaving with boots and knowledge of what we do and why we do it. For that we are forever grateful.”

Founded in 2009, the Boot Campaign is a national nonprofit organization dedicated to Cultivating Awareness, Promoting Patriotism, and Providing Assistance to military personnel, past and present, and their families. To join the “Boot It Forward” campaign, strap on your Boot Campaign boots, take a photo, and upload it to social media using the hashtag #BootItForward.

For 20% off the Original SWAT boot, as seen on the Meredith Vieira Show, go here:

For more information on Low T Center, go here: