Boot Campaign Highlighted at American Music Awards on Memorial Day
The 2025 American Music Awards was a star-studded event – and we aren’t just talking about the talented artists and celebrities in attendance. It was our honor to be chosen as one of the beneficiaries for the annual award show in partnership with our friends at Easy Day Foundation and to have active duty military members and Veterans, like our own Steve Lucas, take part.
Held in Las Vegas and produced by Dick Clark Productions, the awards show experience started off with our team lacing up their boots and hitting the purple carpet. Steve, a Health & Wellness Program graduate and Boot Campaign Veteran Ambassador, even had the opportunity to join country pop duo Dan + Shay on national TV to acknowledge our work at Boot Campaign and introduce singer/songwriter Lainey Wilson to the stage. Watch the clip here.
As Shelly shared, “Being at the American Music Awards in partnership with Easy Day Foundation was a meaningful way to shed light on the sacrifices, struggles and success stories of those who serve(d) on Memorial Day. What an experience it was for all of us Boot Campaign, but especially Steve!”
Thank you to Frankie, Landon, Ela and the whole team behind Easy Day Foundation for making this collaboration possible and the many helping hands at Dick Clark Productions as well. Together — we can do more!
