Have you ever heard the saying, “The joy is in the journey?” Well we know one group who has taken that to heart as they each hit the road in […]
Boot Campaign
2023 Seasons Of Service Program (formerly Santa Boots) Impact Report
Our holiday Program just keeps getting bigger, better and more impactful each year! Now in its ninth year, we are excited to share that we were able to serve more […]
Partner Spotlight: Grit Productions & Expositions and Foster + Fathom
Our purpose and programs would not be possible without the help of incredible partners nationwide that generously give their time and resources to further our mission. One of those longtime […]
What Our 2023 Holiday Program Volunteers Shared
What can you expect when signing up to join our week-long Volunteer efforts to wrap, package and deliver gifts for the military families we serve through our Santa Boots Program? […]
Co-Founders of Wives of the Armed Forces Blog Share Their Why
Alongside the service and sacrifices made by our nation’s military members, there are similar sacrifices being made by those who stand alongside them. Military spouses especially are tasked with moves, […]
Shelly Joins The Green Zone Podcast
Our CEO Shelly Kirkland recently had the privilege of speaking with the team behind The Green Zone Podcast of Green Financial Group. Shelly, alongside hosts Jeff Green, a U.S. Army […]
Their Commitment. Our Responsibility.
There are more than 16 million Veterans in the United States today. Each joined the Army, Air Force, Marine Corps, Navy, Coast Guard and Space Force for different reasons, but […]
VERO BEACH UNITES FOR VETERANS AT BOOTS ON THE BEACH EVENT
As taken from VeroNews.com Stephanie LaBaff’s coverage of our Boots on the Beach event at Riomar Country Club on September 23rd, 2023. Pictured from left to right: Shelley Kirkland, John Wayne Walding with […]
SOCCER STAR SHARES PERSONAL STORY BEHIND YOU MATTER MESSAGE
We are always inspired when new faces join our YOU MATTER message. With each person who wears or shares the message, we know and trust that an impact is being […]
WHY STICKER MULE SUPPORTS OUR MISSION
Some of the best inventions come from unlikely sources. As an organization founded by five, civilian women with no direct ties to the military, we get it! However, no matter […]
FAMILY-OWNED GARRISON BROTHERS SHARES WHY SUPPORTING NATION’S VETERANS IS IMPORTANT
Family comes first is a value many of us as Americans take to heart. In the military, fellow servicemembers become brothers and sisters, and their support and protection of one […]
WHY CIVILIANS PATRICK & WHITNEY FLOYD LACE UP, SHARE YOU MATTER
Civilians Patrick and Whitney Floyd of West Texas are all in when it comes to supporting the men and women who selflessly serve(d) our country. Five years ago the duo […]
Veteran, PBR Announcer on His Service, YOU MATTER
One of rodeo’s most experienced announcers Greg Simas surprisingly didn’t start off in the spotlight, or on horseback. A native of California, Simas grew up in a farming community that […]
Veteran Kelsi Sheren Shares Heart for YOU MATTER Message
YOU MATTER has always been personal to Canadian Veteran, Kelsi Sheren, but this year the message strikes an even deeper chord than before. She is simply tired of seeing her […]
One Year Later, Debunking Misconceptions about the 988 Lifeline
The new, easy 988 number for the Suicide & Crisis Lifeline has been available nationwide for over a year now. Since its launch in July 2022, the 988 line has […]