Dear Boot Campaign Friends, As overseas conflicts continue, tensions rise at home and abroad and division amongst Americans seems to be the norm, I ask you to pause and remember those who serve. May we set aside politics, differences, and distractions to honor those deployed around the world and those lacing up their boots here […]
Shining A Light For Military Families
When women get together with a mission in mind, others often benefit and that’s exactly what happened when the Beach Lights group of Vero Beach, Florida gathered in support of Boot Campaign. More than 60 women wanted to do something beyond their group’s purpose and held a gift card drive to benefit Boot Campaign’s Seasons […]
What a Gift Does
When you give to Boot Campaign, you may ask yourself: what does my gift really do? Will it make a difference? On average, more than 88 cents of every dollar spent supports our mission-driven programs. We want you to be confident that as much of your donation as possible goes right to our work to […]
2025 By The Numbers
At Boot Campaign, we strive to look each Veteran in the eye and tell them what our mission means: YOU MATTER. The stories, struggles and goals of the Veterans and military families we served last year became our own. As we reflect back on 2025, we see more than black and white numbers that add […]
A Bright Start to the New Year!
In a warehouse in Grapevine, Texas, tables are set with wrapping supplies and the smell of freshly brewed coffee permeates the air. One by one, volunteers start trickling in…to give back to those who serve(d). Each December, hundreds of supporters volunteer their time (and their wrapping skills) to make sure that Veterans and military family […]
Sponsorship Spotlight: Zipps Liquor
At Boot Campaign, we work with partners that are inspired by our mission to honor and provide individualized care to Veterans and military families. One such partner is Zipps Liquor, a company that is dedicated to giving back to military communities all across Texas. As they searched for a Veteran-focused organization to link arms with, […]
From Grieving to Grateful: Gary’s Story
Fresh out of high school, Gary was unsure of what to do next, so he decided to join the U.S. Marine Corps. In retrospect, he says, “I needed the structure the Marine Corps provided.” He worked in aviation ordnance and found himself connected to a brotherhood of tight-knit comrades. Gary worked hard, gained valuable experience and left […]
YOU MATTER is our Anthem…and our Story.
The message of YOU MATTER is not something our team at Boot Campaign takes lightly. Nearly all of our staff has firsthand experience with losing someone they love to suicide. Suicide is often referred to as the silent epidemic. In an effort to honor the lives lost and shatter the stigmas around the not talked […]
Boot Bash was a Success!
On October 9, patriots in Midland, Texas had the honor of hearing U.S. Army Veteran Ricky Raley who shared his powerful story of resilience and journey towards healing at our annual Boot Bash. After battling his own invisible wounds of war and reaching out to Boot Campaign for help, Ricky finally felt heard and seen […]
How do you carry the burdens you bear?
A friend of mine, burdened by the weight of war and the loss of the brothers he served alongside, was spurred into action by a simple question: “Who are you carrying?” He has held that thought in his mind and heart for over a decade now. When others in the Veteran and military community are […]
How Insta-Dog Cole Uses His Superpower to Spread YOU MATTER
Meet Cole. His owner Chris believes that a disability is not an inability, it’s a superpower. Cole’s superpower is that he is Deaf, giving him a keen ability to respond to sign language and a seemingly endless capacity to show tenderness and love as a therapy dog to students, adults and Veterans in his New […]
Jason’s Story: From Rock Bottom to Remembering He Matters
The following is written by Jason Howland, Retired U.S. Air Force and Boot Campaign Veteran Ambassador. When I hear the words YOU MATTER I don’t just hear a slogan or phrase of encouragement. I hear the reminder that saved my life, even before I believed it. After serving in the military for 16 years and […]
Viral “Dancing UPS Man” Shares His Passion for YOU MATTER Message
It’s been said, “The best gift you can give everyone around you is your own courage to shine.” One person who is always taking that to heart and sharing his light with the world is Russell Butler. His given name may not ring a bell, but you will certainly recognize his sensational dance moves in […]
YOU MATTER is Personal
When we say, “YOU MATTER” it’s not just a slogan; it’s our heartbeat. This month, we lace up and get to work with fresh vigor because we know that the YOU MATTER battle cry can mean the difference between life and death. Suicide loss leaves behind the heartbroken and creates a ripple effect that spreads […]
Spec’s Serves Up Support in June
Our friends at Spec’s were on mission in June to support Boot Campaign! From June 1-31 in all 100+ store locations across Texas, their patrons had the opportunity to make monetary donations at check-out or via their charitable foundation online. Together, Spec’s and its customers raised an incredible $110,483 to support the Veterans and military […]