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Pernod Ricard Raises Support, Awareness in May

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Pernod Ricard USA (PRUSA) and TX Whiskey have laced up with us for years in support of our individualized, life-improving programs. Their plan this May for Military Appreciation Month was to keep that momentum going and show support to those who serve(d) by raising awareness and support for those we serve. 

Pernod Ricard employees were encouraged to purchase a co-branded YOU MATTER Tee and/or donate to Boot Campaign during Military Appreciation month to have their gift doubled by PRUSA. Their employees raised more than $17,000 for our mission! 

Several donned the shirts and wore them to various events across the country. Others participated in month-long challenges, like Raul Faria who did a 10-minute workout each day in honor of all who serve(d).

“Pernod Ricard and TX Whiskey employees not only professionally support our mission, but these results show that it is so personal too,” said Shelly Kirkland, Boot Campaign CEO. “We’re grateful for these two brands who have bred a culture of giving back to the Veteran and military community and look forward to how we can continue to grow in the future – together.”

If you want to have your team or company get involved, reach out to info@bootcampaign.org so we can talk with you!