BLACK RIFLE COFFEE COMPANY LAUNCHES COFFEE PROMOTION TO SUPPORT OUR MISSION

From their first pour of coffee, Black Rifle Coffee Company has made it their mission to give back to those who protect, defend, and support our country. They do this through their commitment to hiring Veterans from coast to coast, providing entrepreneurship opportunities as they transition out of the military, and supporting organizations that care for our servicemembers and first responders.

“Black Rifle Coffee Company’s aim is to effect real change in the lives of veterans and their families, the very individuals who have shown unyielding resilience and made immeasurable sacrifices for our freedoms,” shared Tim “Chachi” Pachasa, Retired U.S. Air Force Veteran and Black Rifle Coffee Company’s Director of Philanthropy.   

We are especially honored and excited about their latest announcement that will greatly impact the Veterans and military families Boot Campaign serves. Now through the end of 2023, a portion of every can of BRCC’s Ready-to-Drink coffee, sold online or in your local grocery or convenience store, will benefit our mission driven programs. What’s even more exciting is their fundraising goal – they are on mission to raise one million dollars for Boot Campaign! 

“We believe this donation will be a catalyst for transformation,” Chachi continued, “enabling the Boot Campaign to significantly scale up their personalized support programs. It will empower them to reach a larger audience, further their impact, and provide much-needed support to even more veterans and their families. Our hope is that this donation will illuminate a path towards healing, recovery, and positive change for many.”

BRCC Co-Founder, U.S. Army Veteran Mat Best added, “The philanthropic side of our business is so important to us at Black Rifle Coffee. What has always stood out to me about Boot Campaign is the focus on individualized treatment for the Veteran. The care and understanding that the Health & Wellness Program takes to understand each Veteran physiologically and mentally is all specific to the individual. Boot Campaign sets the bar higher than other organizations that don’t take that personalized approach.” 

We are incredibly grateful to the team at Black Rifle Coffee for their continued commitment to our nation’s Veterans and to our mission at Boot Campaign through this partnership. To learn more about the initiative and to see where you can find BRCC coffee near you, click here and to watch Black Rifle Coffee’s full video about our partnership, click here.