Everything is a little bigger in Texas—including the way we show up for those who’ve served.

Cavender’s Boot City and Boot Campaign have built a longstanding partnership grounded in a shared commitment to serve and uplift Veterans and military families across the country. Together, we deliver meaningful support, resources, and recognition to those who have sacrificed for our freedom.

This commitment comes to life through Cavender’s support of Boot Campaign’s mission: to unite Americans to honor and restore the lives of Veterans and military families by providing individualized, life-improving care. With an average of 88 cents of every dollar directly supporting mission- driven programs, that support makes a tangible and lasting impact.

GET INVOLVED

Join in by lacing up in combat boots, wearing a YOU MATTER tee or by making a donation.

DONATE

Support individualized programs for Veterans and military families in need.

BUY COMBAT BOOTS

Lace up in a pair of Boot Campaign boots to demonstrate gratitude for those who serve(d).

REMEMBER EVERYONE DEPLOYED

Help spread this important message in your community with our RED tee options.

MEET THE NEEDS OF VETERAN AND MILITARY FAMILIES

Grab a gift from our Seasons of Service Program Shop and we’ll wrap and deliver it to a deserving military family.

About Boot Campaign

At Boot Campaign, we live out our mission by showing gratitude for those who serve(d) and providing personalized care for Veterans and military families. Our goal is to treat the root cause of hidden wounds of war and provide stress relieving support to produce quantifiable, long-lasting and life-changing results.

Health & Wellness Program

This program delivers personalized treatment to Veterans and their families to treat diverse health challenges, such as traumatic brain injury, posttraumatic stress disorder, chronic pain, self-medication and insomnia, and targets many of the same risk factors associated with suicidal ideation.

Seasons of Service Program

Boot Campaign’s Seasons of Service Program unites Americans to show gratitude, meets service members’ needs and strives to alleviate stress and financial burden by delivering specially-curated gifts and services to Veteran and military families nationwide.

#LACEUPAMERICA

Our #LaceUpAMERICA movement encourages Americans to lace up a pair of combat boots to demonstrate gratitude and appreciation for the Veteran and military community.

YOU MATTER

In response to the rise in Veteran suicide rates and the stigma around seeking mental health care, we took two words – YOU MATTER – and made them our battle cry to ensure Veterans know their service, their sacrifice and their lives matter.