Stories of service and sacrifice, inspiration and hope.

Silence Isn’t Working

December 26, 2022

The holidays can be hard…hell, for some, every day feels hard.  We’ve recently been reminded of the silent struggles, their far too often occurrence and…

Midland’s Basin Burnout Honors Veterans Through Soiree, Music & BBQ

December 16, 2022

For the 5th year in a row, the Permian Basin Association of Directional Drilling (PBADD) hosted its Stars and Stripes Soiree and Basin Burnout Amateur…

TX Whiskey & Boot Campaign on Fox 4 DFW

December 13, 2022

Our partners at TX Whiskey were recently featured by Fox 4 DFW’s new show “THE TEX FACTOR” to share its rich history with their viewers….

What Do Cars and Boots Have in Common?

November 8, 2022

Imagine gathering around a table each month, selflessly deciding to do something good for others. Sounds pretty interesting – right? How would it work? Who…

YOU MATTER – Recent Veteran Suicides

September 20, 2022

The just released 2022 National Veteran Suicide Annual report showed, from 2001 to 2020, the suicide rate among veterans: Increased by 95.3%, for those between…