Stories of service and sacrifice, inspiration and hope.

Canadian Veteran holds a YOU MATTER cup while wearing YOU MATTER tee in support of Veteran mental health.

Veteran Kelsi Sheren Shares Heart for YOU MATTER Message

September 5, 2023

YOU MATTER has always been personal to Canadian Veteran, Kelsi Sheren, but this year the message strikes an even deeper chord than before. She is…

Boot Campaign staff members standing together and wearing varying colors of YOU MATTER tee shirts.

Why We Won’t Stop Saying “YOU MATTER”

August 30, 2023

For years, I’ve shared my point of view about the suicide rate in the Veteran and active duty military community. The theme has been the…

Silhouette of man on a cell phone outside looking at a sunset.

One Year Later, Debunking Misconceptions about the 988 Lifeline

August 29, 2023

The new, easy 988 number for the Suicide & Crisis Lifeline has been available nationwide for over a year now. Since its launch in July…

Warrior Shield Foundation staff at Warrior Weekend & Hero Fest Concert.

Veteran Chance Showell Talks Warrior Weekend, YOU MATTER

August 23, 2023

Chance Showell is the picture of a dedicated American who would do anything for his brothers and sisters in arms. He knew he wanted his…

Partner Spotlight: Heart of Texas Propane

August 11, 2023

Not many companies today are run with heart. Deep purpose and genuine care can often be forgotten when it comes to efficiencies and bottom lines,…